These data are not characterized by numbers and instead are textual, visual or oral. Empirical Political Analysis 8th edition. There is enormous quantity of information available in libraries, via internet sources, in commercial data bases, and so on.
Organisational problems can be carefully translated into research problems to find a solution. As a consequence, it involves some risk, patience and predisposition on the part of the investigator. Case Analysis: Analysing select cases also helps achieve the objectives of exploratory research.
Exploratory research is also called formative research because, although it poses and solves new or existing problems, its purpose is to develop the researcher's aptitude. It is usually low cost. A research design is a very important part of research which serves as a road map letting you know your position and where you are going to stand once you have completed the research.
In descriptive research you are somewhat bound by your questions and in exploratory research you have to be flexible and rather than sticking to your original questions, you must ask questions related to what you are hearing from people you are talking to. Examples of Exploratory Research Design The following are some examples for studies with exploratory research design in business studies: A study into the role of social networking sites as an effective marketing communication channel An investigation into the ways of improvement of quality of customer services within hospitality sector in London An assessment of the role of corporate social responsibility on consumer behaviour in pharmaceutical industry in the USA Differences between Exploratory and Conclusive Research The difference between exploratory and conclusive research is drawn by Sandhursen  in a way that exploratory studies result in a range of causes and alternative options for a solution of a specific problem, whereas, conclusive studies identify the final information that is the only solution to an existing research problem.
It serves as support for decision-making. Descriptive Research Allows causal influences to be made; seeks to identify cause-and-effect relationships. However, a few things have to be kept in mind while researching from these sources.
These people could be professionals or persons outside the organisation.