Marketing mix and the brand reputation

Understanding the customer attitude toward 4Ps marketing mix is important. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum.

Also, they should make their product convenience for the people. That we find easily and less expensively. Sales staff often plays an important role in word of mouth and Public Relations.

Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. The word brand has continued to evolve to encompass identity it affects the personality of a product, company or service.

Elements of the marketing mix are often referred to as the "Four 'P's", a phrase used since the 's Product - It is a tangible good or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units.

Find out the buyers attitude toward marketing mix and brand of Aarong. You have to set out with a clear target and the easier way for people to get the message of what you want to do, is through your brand image.

In recent years the 4 P's have been updated to include several more factors. Our purpose is to see what happens when marketing mix changes and its effect on brand reputation.

brand reputation pdf

Findings — The study finds that there was a significant relationship between CB strength and respondents' likelihood of adoption of the service.

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Why Brands Should Think Reputation Marketing, Not Reputation Management, To Win The Future